About the BNPA
Household Care ~ 2010 Winners
Health and Beauty ~ 2010 Winners
Food ~ 2010 Winners- The Better Homes and Gardens Best New Product Awards aspires to be the most credible awards program for household food, health and beauty and household care products
- 100% Consumer Voted
- Developed and run by independent market research firm BrandSpark International
The Better Homes & Gardens Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products (food, health & beauty and household care). Winners are selected based on voting by real consumers who participate in a yearly independent survey conducted by BrandSpark International in conjunction with IMI International; the survey is one of the largest consumer surveys about new product development and innovation in the United States. For the 2010 program, over 50,000 American consumers, from across the country, participated in the survey.
Winners of the Best New Product Awards will be featured in the Better Homes and Gardens May 2010 issue, on BHG.com and on Better TV, reaching millions of consumers across the US.
Program Timeline
- Early Registration Closes: June 30, 2010
- Final Commitment/Survey Closes: August 31, 2010
- Research Survey in Field: Fall 2010
- Winners Announced: January 2011
- BHG May In-book Deadline: February 11, 2011
- BHG Online Promotion: January – June 2011
2010 BrandSpark American Shopper Study
The 2010 BrandSpark American Shopper Study (BASS) captures the true voice of America’s principal grocery shopper, featuring consumer attitudes regarding shopping and media habits, the economy, the environment, natural and organic trends, and much more. The BASS findings are the most up-to-date and relevant in today’s market.
