Lunch & Learns – 2012 BrandSpark Canadian Shopper Study

The 2012 BrandSpark Canadian Shopper Study (BCSS) captures the voice of the principal shopper, featuring attitudes on shopping and media habits, category purchase drivers, the economy, the environment, natural products, private label and more.

The findings represent one of the nation’s most up-to-date and comprehensive studies. It’s also one of the only new product studies of this size with year over year trends as well as new emerging trends.

Research Overview

• Early Adopters profiles
• Purchase drivers for Food, Health and Beauty and Household products
• Trended Attitudinal Perceptions
• Future Levels of Spending by category
• Retail attitudes including store shopping habits
• Media and marketing effectiveness, with new media forms
• Full Demographics, including store shopping habits
• Global consumer trends and insights (including Canada, UK, Germany, France, Brazil)

Key Questions Answered

• What is important to shoppers when buying new products?
• Who are the Early Adopters and how do you target them for increased marketing effectiveness?
• What brands do consumers trust most and why?
• What types of products will consumers continue to purchase? What will they defer?
• What is the impact of private label?
• What media influences consumers the most for new products?
• What are consumers current health concerns ?

How have consumers’ attitudes changed regarding organics? Local products?