CANADIAN SHOPPER PROFILING

  • Explore key differences between demographic subgroups with extensive data access
  • Profile by region, generation, income level, household size and structure, and much more

SHOPPING HABITS

  • Attitudes toward household shopping
  • Print and digital flyer and coupon use
  • Pre-shop and in-store shopping habits
  • Which stores shopped for grocery, beauty and household care
  • Retailer preference by product segment
  • Online shopping
  • Attitudes to brand name vs. private label products
  • Drivers of product purchase by segment

MEDIA HABITS

  • Media consumption by channel
  • Reach of advertising by channel
  • Smartphone and tablet ownership
  • Smartphone usage habits
  • Social media membership and attitudes

HEALTH AND NUTRITION

  • Attitudes toward healthy products
  • Important healthy product attributes
  • Sources of nutritional information
  • Top health concerns

FOOD AND BEVERAGE

  • Attitudes toward food and beverage products
  • Cooking habits
  • Important ingredients and nutrients
  • Organic products

BEAUTY AND PERSONAL CARE

  • Attitudes toward beauty and personal care products
  • Valued sources of recommendation
  • Beneficial and avoided ingredients in personal care products

HOUSEHOLD CARE

  • Attitudes toward household care products
  • Ingredients avoided in household care products

BrandSpark Canadian Shopper Study Lunch and Learn

BrandSpark International, an independent research company, can deliver insights on the Canadian shopper to your team.

The presentation is complimentary for Best New Product Awards clients and conveniently delivered at your office.


Please contact Kim Diamond, KDiamond@BestNewProductAwards.com or 647-727-4582 to book.

ESOMAR Individual Membership Information