On-Pack Logo Usage

SKOR Minis Increased Sales by 47% using the Best New Product Awards Logo

Sales Increase with the Best New Product Awards logo

vs. prior year sales without Best New Product Awards logo

Media Campaign Logo Use

Sales have increased 10-18% when the logo is used in marketing communication

In-Store Logo Use

An independent retail study showed an 18% sales lift with a promotion highlighting the Best New Product Awards winners in-store

Purchase Influence

The Best New Product Awards has the highest purchase influence of any CPG award

The Best New Product Awards is a key purchase driver

ESOMAR Individual Membership Information