The research that the Best New Product Awards brings is invaluable. It allows us to get into the minds of thousands of Canadian consumers – it keeps us up to date and helps guide us on where to innovate.”

– Doyle Brown, Ronzoni

We continue to participate in the Best New Product Awards every year. We’ve found value in leveraging the logo on pack and on TV and the vote of confidence from real consumers helps our winning brands gain awareness in the marketplace.”

– Peter MacDonald, Head of Marketing, Dr Oetker

The Best New Product Awards is a great consumer-voted credentialing vehicle. The authenticity of the program is why we enter many products year after year, and we use the logo in various marketing efforts including coupons, online, and in print.”

– David Grisim, Associate Marketing Director, P&G

We’ve entered Sensodyne 2 years in a row and won vs. our competitors! I’ve found value in leveraging the logo for our in store support as well as leveraging the 360 program that BNP has to support the innovation even further.”

– Sharon Joseph, Marketing Manager, GSK 2010

The Best New Product Awards are relevant to P&G because they allow us to showcase our innovation with real consumer insights and strong media partnerships. BrandSpark has developed an effective marketing and PR program.”

– Gord Meyer, Business Unit Director, P&G

Invaluable customer information, plus key insights on innovation.”

– Silvio Annosantini, Director of Innovation, Coca-Cola Ltd., 2010

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