Recognizing the most innovate products in food, health/beauty, and household.
Winners are selected based on voting by both real consumers and verified product purchases.
STEP 1: Product Entered As Nominee
STEP 2: Consumers Try and Review Products Via Shopper Army
STEP 3: Ratings & Reviews, Plus Key KPIs Delivered
STEP 4: Late February – Early March
STEP 5: PR Campaign for Winners BeginsLEARN MORE ABOUT THE ENTRY PROCESS