About The Program
THE #1 CONSUMER PRODUCT AWARD IN NORTH AMERICA
The Best New Product Awards is North America’s most credible and influential consumer product innovation award. It has proudly recognized thousands of new products, from hundreds of different manufacturers and categories, for over 10 years.
The award is conducted by BrandSpark International, an independent market research firm and Gold Seal Member of the Marketing Research and Intelligence Association (MRIA) who works alongside many of the largest consumer goods brand in the world. This means that you can feel confident that your entry will not be subjected to bias because the Best New Product Awards is hosted by a team of professional market researchers.
Winning a Best New Product Award is the ultimate way to stand out in the increasingly crowded and competitive landscape of retail. It provides manufacturers and their agencies with the opportunity to position their product with an effective point of difference.
CREDIBILITY THROUGH CONSUMER-VOTING AND VERIFIED PRODUCT PURCHASERS
The Best New Product Awards prides itself on being the most credible consumer product award in North America because of what it is not. The BNPAs is not decided by Juries, Panels, or Editorial bias. It provides entrants with a completely un-biased awarding process that is the ultimate representation of the opinion of the consumer. It is exclusively based upon the evaluation of new products by a national sample of tens of thousands of consumers who have participated in the annual Best New Product Award survey, and the real experiences of Shopper Army who are verified to have tried each product.
All products entered compete in categories which include other new innovative products that fulfill the same consumer need. Each category must contain products from at least 2 manufacturers ensuring that no manufacturer can influence their win. Each product receives a research score based on repurchase intent and concept appeal. This is conducted through a Best New Product Awards survey of thousands of Americans, and also by verified purchasers who have recently tried the product.
New products that represent a meaningful innovation in beauty, health, personal care, household, kids, pets, food and beverage (including alcoholic) are eligible to participate. Products that have been launched between January 1st and December 31st of the current calendar year are eligible for participation in the following year’s Best New Product Awards
Winners are given the license to use the current year’s Best New Product Award Logo indefinitely in all sales and marketing materials associated with that product. Many of the largest and influential consumer brands in the world used our mark to amplify their message. There are endless opportunities to use the logo to your benefit; on-pack, in merchandising, e-commerce, social media, print, out-of-home, sell sheets, sales material, television, etc. In the crowded landscape of new consumer products, the Best New Product Award makes product innovation stand out.
The Best New Product Awards host two outstanding public relations campaigns for winners and nominees that generates hundreds of millions of meaningful impressions to promote your product where it counts. Every entry benefits from being part of our exclusive group of products which we present to millions of consumers. Placements includes both earned and placed media through mediums such as a press releases, television, online showcases, and articles.