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ENTER BNPA 2022

Any new beauty, food & beverage, health, household, children or pet product launched after July 1, 2020 are eligible for the 2022 Best New Product Awards. EXTENDED DEADLINE October 29th 2021.

PLEASE COMPLETE THE ENTIRE FORM

Company Information
Contact First and Last Name
Product Information
Exact wording as it would appear in all advertising material.
BNPA determines the final category your product competes in.
Note: Approximately 50 words or less. Text should be descriptive and not "commercial" i.e. no cliché marketing words. BNPA reserves the right to edit your description if the description is too long or too commercial.
Only products launched after Jan 1, 2021 are eligible.
Food & Beverage Product
Health, Beauty, Personal Care or Children’s Product
Household or Pet Product
Home Goods
Tech

Please provide a front facing pack shot with no background for 1 hero sku (300dpi jpg, eps, vector or AI Workable file) 20MB SIZE LIMIT.
BECOME A NOMINEE

New & Innovative products are eligible to register within the Beauty, Food & Beverage, Health, Personal Care, Household, Kids & Pet categories launched after July 1st, 2020. New & Innovative Tech products launched after January 1st, 2021, are eligible to enter.


Nominees:

Package 1

Entrance Fee: $1,000

  • The Best New Product Awards nominee seal for use right away
    • Support your new product right away by showing America your product has been nominated
    • Great for quick news! Social posts, digital articles, press releases, websites.
    • Seal can be used until the Best New Product Award winners are released. (end of Jan 2022)
  • Guaranteed exposure on Newsweek online

Package 2

Entrance fee: $5,000

  • The Best New Product Awards nominee seal for use right away
    • Support your new product right away by showing America your product has been nominated
    • Great for quick news! Social posts, digital articles, press releases, websites
    • Seal can be used until the Best New Product Award Winners are released (end of January 2022)
  • We support your entry right away on Shopper Army’s New & Noteworthy platform
    • Your new product featured on Shopper Army’s homepage
    • Your new product on Shopper Army’s social media channels
    • Inclusion in e-blast to our database of over 77,000 shoppers
  • Guaranteed exposure on Newsweek online
  • Guaranteed product placement on a nationally syndicated ‘Coffee with America’ morning show segment announcing the nominees
    • Total Number of Markets: +100
    • Total Number of Households: +35 million
    • Total Estimated Audience Reach: +2,200,000

Winners:

Purchase winner’s package at winner’s release (Jan 2022) - $30,000
Pre-commit to winner’s package at time of entry SAVE $10,000- $20,000
  • The highly coveted Best New Product Award winners seal INDEFINITELY
    • Can be used in all marketing communications of that product
    • Proven to be the most influential consumer-voted new product award
    • Measured to have increased sales in store up to 47%, and in digital 6%
    • Supports your new product throughout its life cycle (years 2 and 3) while you are focused on your next big innovation
  • Inclusion in a national multi-media PR campaign (Estimated +80m Impressions)
    • Nationally distributed press release on PR Newswire announcing winners
    • Earned Television opportunities on local morning shows across the country
    • Earned mentions from media that cover the winners editorially –
    • Guaranteed product placement on a nationally syndicated ‘Coffee with America’ morning show segment announcing the winners
  • Guaranteed product exposure in Newsweek print and online
    • Product spotlight featuring your winner
    • 250,000 reach for Newsweek print
    • 100 million reach on Newsweek online
  • We support your product with Shopper Army!
    • Your winning product featured on Shopper Army’s winner’s gallery
    • Inclusion in e-blast to our data base of over 86,000 consumers