About the Best New Product Awards

The Better Homes & Gardens Best New Product Awards is an annual independent awards program focusing on food and beverage, health and beauty, and household care products. Winners are selected based on voting by real consumers who participate in the independent survey conducted by BrandSpark International; the survey is one of the largest consumer surveys about new products in North America. For the 2011 program, over 63,000 American consumers from across the country participated in the survey.

For the fourth year, winners of the Best New Product Awards are featured in the Better Homes and Gardens magazine, on BHG.com, Better TV, and on countless morning shows from across the country via a high-impact public relations campaign.

Winners are chosen by consumers who have actually tried the product. They vote and determine the winners based on product appeal and repurchase intent. Products that were launched between January 1st, 2010 to June 30th, 2011 can enter the program.

Winning brands have the opportunity to license the BNPA logo and receive the BrandSpark International / Better Homes and Gardens American Shopper Study which offers valuable brand, shopper, media and category research.

What is Different About the Best New Product Award Versus?

• 100% consumer voted and one of the most credible CPG new product awards programs
• Backed by one of the largest and most trusted brands in America, Better Homes and Gardens with editorial and promotional support
• Trend, media and product research from leading independent research firm BrandSpark International
• Proven credential delivering 10-12% sales lift

Program Timeline

• Early Registration Closes: June 30, 2011
• Final Commitment/Survey Closes: August 31, 2011
• Research Survey in Field: Fall 2011
• Winners Announced: January 2012
• BHG June In-book Commitment and Satellite Media Tour Deadline: March 1, 2012
• BHG Online Promotion: January – December 2012

Registration processing is only $1,000 per entered product. All participants receive the BrandSpark / Better Homes and Gardens American Shopper Study regardless of if they win.

The winners package is optional and starts at $25,000. Promote your product as the best of the best; the comprehensive winner’s pacakge includes

• Licensing of the Best New Product Awards logo in marketing communication
• Special promotion in Better Homes and Gardens and on-line
• Public relations efforts on morning shows
• Proprietary research from the BrandSpark / Better Homes and Gardens American Shopper Study and your new product.

Program Summary