Secrets of Successful Shopper Marketing
Successful marketers know that winning in-store when shoppers make their purchase is critical. But how do you create programs that lead to long-term business and ensure all aspects of your in-store communication compel purchase? Uncover the secrets of how consumers interpret your communication and create an effective in-store marketing program.
In this hands-on workshop, you will practice how to obtain shopper insights and how to creative effective in-store communication that subconsciously influences purchase.
Working in teams, you will apply the secrets of a successful in-store program through a stimulating case-driven and interactive format.
From this session, you will:
- Obtain rich shopper insights using innovative means
- Determine which visual cues subconsciously influence purchase
- Develop compelling in-store claims
- Identify how digital technologies are influencing in-store purchase
- Learn the latest shopper purchase habits and influences
- Obtain valuable feedback from industry experts on your program
Who Should Attend
Product, Brand, and Shopper Marketers and those interested in improving in-store communication.
Details
This 6 hour interactive workshop will help your marketing team deliver exceptional shopper marketing plans, and is conveniently held in your own offices.
Agenda at a Glance
| 8:30 | Overview and Framework |
| 9:15 | Innovative Insights: The essential shopper marketing ingredient |
| 10:30 | Break |
| 10:45 | The Shelves Are Talking: Digital technologies are giving your shelves voice |
| 11:15 | Insight Led Program Development: The Critical Ingredients for Shopper Marketing Success |
| 12:00 | Lunch and Key Note Speaker: Robert Levy, CEO BrandSpark International Shopper Influences: What is on the mind of the American Shopper |
| 12:30 | Creating compelling messages: Claims, Visuals, and Subconscious In-Store Messages |
| 2:00 | Presentation to Judges |
| 3:00 | Session Ends |
Testimonials
“I really enjoyed working with and meeting such an amazing group of individuals at the Shopper Marketing Workshop. Hearing and understanding the different viewpoints from the agency and client side was very insightful and will be a great help when developing consumer programs in the future. It was also a great opportunity for networking and I have been in contact with several people already to work with them on future consumer promotions.”
“The Shopper Marketing Workshop is by far one of the most worthwhile events we look forward to attending all year long. The workshop is jam-packed with interesting speakers, insights, exercises and activities that make the entire day fun and worthwhile. This is the only event I have ever come across that offers so many benefits in one day. I can't wait to attend next year's workshop!”
“I had the opportunity to attend Best New Product Awards “Shopper Marketing Workshop”. Danielle presented some great frameworks for creating and assessing great shopper marketing programs. Shopper marketing is still a relatively new discipline for marketers which requires a different lens. The workshop balanced strategy and application both through “front of the room” well crafted presentations by experts, to a group case study that wound its way throughout the day. Danielle’s energetic facilitation of the day alongside valuable content makes the day very worthwhile.”
“The workshop was very interesting; it offered a fresh new perspective on how you can look at and evaluate your shopper marketing program. I think the learning offers companies a great leverage point in their communication ... including the types of claims you have to make in-store, to looking at semiotics and what the symbolism means in your communication and marketing campaigns.”
“I attended the course; it was excellent and I learned a lot. Some key points were focusing on packaging and the things that consumers look for that persuade them to purchase.”
Session Details
Shopper Influences: What is on the mind of the American Shopper
Robert Levy, CEO BrandSpark International
The latest shopper data is revealed from the BrandSpark / Better Homes and Gardens Shopper Study featuring attitudes on shopping habits, retail preferences, the economy, category drivers and more.
- What shoppers actually want in a store
- The impact of private label vs. brand names
- What you need to know about impulse vs. planned purchases
- How consumers are using technology, social media, and mobile phones in purchasing
Innovative Insights: The essential shopper marketing ingredient
Danielle Wallace, Vice President, Best New Product Awards
Through in-store videos, team work, and an engaging case study, you will apply Shopper Marketing Best Practices and extract shopper insights in this critical learning module.
- Transform data into actionable insights
- Observe semiotic principles that subconsciously influence purchase at shelf
- Apply innovative techniques to extract shopper insights
The Critical Ingredients for Shopper Marketing Success: Insight Led Program Development
Danielle Wallace, Vice President, Best New Product Awards
Illustrated through real-life examples, you will practice and apply the Shopper Marketing framework to create a winning shopper marketing program. This team based activity is an essential component of the workshop.
- Apply the principles to develop a shopper marketing program
- Create strategic plans
- Apply brainstorming best practices
Creating compelling messages: Claims, Visuals, and Subconscious In-Store Messages
Danielle Wallace, Vice President, Best New Product Awards
Are you aware of the unintentional messages your communication is conveying? Are your in-store claims consciously designed so all aspects of visuals and text drive purchase? Learn how to develop communication that compels shoppers to purchase in this highly praised learning session.
- Learn the tenants of developing effective in-store claims
- Analyze creative to uncover the hidden influential meaning
- Practice developing in-store communication with effective word choice
Register Now
Register now by contacting Zoe Rouen at ZRouen@BestNewProductAwards.com
