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ENTER BNPA 2021

Any new beauty, food & beverage, health, household, children or pet product launched after Jan 1, 2020 are eligible for the 2021 Best New Product Awards


Deadline to submit: October 15th, 2020.
PLEASE COMPLETE THE ENTIRE FORM

Company Information
Contact First and Last Name
Product Information
Exact wording as it would appear in all advertising material.
BNPA determines the final category your product competes in.
Note: Approximately 50 words or less. Text should be descriptive and not "commercial" i.e. no cliché marketing words. BNPA reserves the right to edit your description if the description is too long or too commercial.
Only products launched after Jan 1, 2020 are eligible.
Food & Beverage Product
Health, Beauty, Personal Care or Children’s Product
Household or Pet Product
Home Goods
Tech

Please provide a front facing pack shot with no background for 1 hero sku (300dpi jpg, eps, vector or AI Workable file) 20MB SIZE LIMIT.
BECOME A NOMINEE

New & innovative CPG products are eligible to register with in the Beauty, Food & Beverage, Health & Personal Care, Household, Kids & Pet categories launched after January 1, 2020.


Nominees:

Entrance Fee: $7,000
EARLY BIRD FEE $3500 IF YOU ENTER BY AUGUST 31ST 2020

  • The Best New Product Award nominees seal for use IMMEDIATELY
    • Support your new product right away by showing America your product has been nominated
    • Great for quick news! Social posts, digital articles, press releases, websites, etc.
    • Seal can be used until the Best New Product Award winners are released. (end of Jan 2021)
  • Guaranteed product placement on a nationally syndicated ‘Coffee with America’ morning show segment announcing the nominees
    • Total Number of Markets: +100
    • Total Number of Households: +35 million
    • Total Estimated Audience Reach: +2,200,000
  • Guaranteed product exposure on Newsweek
    • Product spotlight featuring your nominee
    • 100 million reach on Newsweek online

Winners:

Winners Fee: $25,000

  • The highly coveted Best New Product Award winners seal INDEFINITELY
    • Can be used in all marketing communications of that product
    • Proven to be the most influential consumer-voted new product award
    • Measured to have increased sales in store up to 47%, and in digital 6%
    • Supports your new product throughout its life cycle (years 2 and 3) while you are focused on your next big innovation
  • Inclusion in a national multi-media PR campaign (Estimated +80m Impressions)
    • Nationally distributed press release on PR Newswire announcing winners
    • Earned Television opportunities on local morning shows across the country
    • Earned mentions from media that cover the winners editorially –
    • Guaranteed product placement on a nationally syndicated ‘Coffee with America’ morning show segment announcing the winners
  • Guaranteed product exposure in Newsweek print and online
    • Product spotlight featuring your winner
    • 250,000 reach for Newsweek print
    • 100 million reach on Newsweek online